bookrandom Chapter 589 Product Traceability and Anti-counterfeiting Traceability Codes
Chapter 589 Product Traceability and Anti-counterfeiting Traceability Codes
Li Xiangyang understood that the other party was trying to cut off their funding chain.
“There’s another piece of bad news,” Feng Mingyuan continued, “Someone is now offering twice as much as we are to buy blueberries.”
This move was even more ruthless. Li Xiangyang knew that if there were problems with the supply of raw materials, the company would be truly in danger.
"What did Lao Liu say?"
"He said he wouldn't sell to anyone else for the time being, but it's hard to say about the other suppliers."
Li Xiangyang stood up and paced around his office. He needed to calmly analyze the situation and find a solution.
Just then, Ma Qingfu rushed in: "Factory manager, something bad has happened! Our biggest customer, the South China Trade Group, called and said they want to suspend cooperation!"
This news came like a bolt from the blue. The South China Trade Group was their largest customer, accounting for 30% of their total sales. Losing this customer could truly jeopardize the company's cash flow.
"What were their reasons?" Li Xiangyang forced himself to remain calm.
"They said they received a complaint that our products have quality problems. Although there's no concrete evidence, they've decided to suspend cooperation just to be on the safe side," Ma Qingfu said angrily. "It's obvious someone's sabotaging us behind the scenes!"
Li Xiangyang closed his eyes and took a deep breath. He knew that getting emotional was useless; he had to find a way to deal with the situation.
“Alright,” Li Xiangyang opened his eyes, his gaze hardening once more, “Ma Qingfu, contact a lawyer immediately and see if you can pursue legal action against those who maliciously spread rumors.”
"OK!"
"Feng Mingyuan, go to the bank and bring our financial statements and all supporting documents. Try to get the loan approved as soon as possible. If necessary, we can ask Lao Ma to act as a guarantor."
After making these arrangements, Li Xiangyang added, "Furthermore, we need to prepare for the worst. If orders drop significantly in the short term, we'll scale back production to protect our core team."
Just then, a commotion arose outside. Through the window, Li Xiangyang saw a group of people gathered at the factory gate, seemingly arguing with the security guards.
"Let's go out and take a look." Li Xiangyang walked towards the door.
Upon arriving at the factory gate, a group of middle-aged women were seen holding a banner that read, "Give me back my health, reject toxic food." They shouted slogans loudly, attracting a large crowd of onlookers.
"What kind of toxic food? What evidence do you have?" Li Xiangyang walked to the door and asked calmly.
"Evidence?" the leading woman sneered. "My neighbor's child ate your dried blueberries and got diarrhea, ending up in the hospital! Isn't that evidence?"
The onlookers were abuzz with discussion, and some began to cast suspicious glances at Li Xiangyang.
Li Xiangyang knew in his heart that these people were likely hired. But under these circumstances, he couldn't escalate the conflict; he could only try to defuse it.
"Please calm down, everyone," Li Xiangyang said, raising his voice. "If it really is a problem with our product, we will definitely take responsibility. But first, we need a hospital certificate confirming that it was caused by our product."
"You're trying to shirk responsibility!" the woman continued to shout.
Just then, a law enforcement vehicle pulled up. Several officers got out and began to maintain order.
“What’s going on?” a young law enforcement officer asked.
Li Xiangyang briefly explained the situation, then said, "Comrade, if anyone really gets sick because of our products, we are willing to cooperate with the investigation."
Law enforcement officers questioned the women, demanding they produce evidence. They stammered and couldn't give a coherent answer.
“You cannot gather here and cause trouble without solid evidence,” the law enforcement officer said sternly. “Please disperse immediately, or we will have to take coercive measures.”
Seeing the officers' resolute attitude, the women had no choice but to leave dejectedly. But as they left, the woman in the lead glared fiercely at Li Xiangyang.
Faced with this series of malicious competitions, Li Xiangyang was having a headache.
He knew that if things continued as they were, the company might not survive the month.
Proving that a product is not faulty is a very difficult problem, not to mention in this era of underdeveloped communication, even in the era of advanced internet media.
Sitting alone in his office, Li Xiangyang had a headache.
Just then, the phone rang.
"Mr. Li, this is Manager Wang from Hualian Trading." A familiar voice came through the phone. "I heard you've encountered some difficulties?"
"Yes, someone is maliciously spreading rumors," Li Xiangyang said truthfully.
"I have some good news for you," Manager Wang said with a smile. "After our company's on-site investigation, we've decided not only to continue our cooperation with you, but also to increase our order volume. We believe that after this experience, your business will emerge stronger."
This news gave Li Xiangyang a jolt of hope. Despite the numerous difficulties, there were still people willing to believe in them and support them.
"Furthermore," Manager Wang continued, "our company has a suggestion. Since some people are maliciously spreading rumors, why not consider taking proactive measures? For example, designing unique anti-counterfeiting traceability codes and effective commercial compensation."
This suggestion caught Li Xiangyang's eye.
After hanging up the phone, Li Xiangyang felt much better. He started scribbling on paper, devising a completely new coping strategy.
The next morning, Li Xiangyang convened a meeting with all employees.
“Starting today, we’re changing our strategy,” Li Xiangyang said confidently as he stood on the stage. “We’ll no longer react passively, but take the initiative.”
"How should we launch the attack?" Master Wang asked.
"Open Day!" Li Xiangyang announced loudly. "We're going to hold a factory open day, inviting all consumers to visit our production process. Let them see for themselves how we make our products, what raw materials we use, and what standards we adhere to."
This proposal made everyone's eyes light up.
"Great idea!" Ma Qingfu exclaimed excitedly. "This way, those rumors will be disproven on their own."
“Yes!” Lin Yuqing agreed. “We can also invite the media to report on it, so that more people can know the truth.”
Li Xiangyang nodded: "That's right. In addition, we're launching a new program—product traceability and anti-counterfeiting tracking codes. If any problems arise with our products, we'll offer a tenfold compensation."
This idea is even more novel. In this day and age, few companies are this transparent.
"Factory manager, this is a brilliant idea!" Feng Mingyuan exclaimed excitedly. "This way, we not only resolve the trust crisis but also establish a new competitive advantage."
Over the next few days, Li Xiangyang and his team worked tirelessly to prepare for the open day event. They reorganized the production workshop, created detailed introductory materials, and contacted several media outlets.
Meanwhile, product traceability and anti-counterfeiting traceability codes are also under intensive development.
Although there are some technical challenges, Li Xiangyang believes that this will be their biggest competitive advantage.