Rebirth 1990: The beginning is sweet and cool Bai Yueguang

Chapter 1055: Open a special column for liquor

When he bent down to pick up the pen, he caught a glimpse of the imported crocodile leather shoes on Zhou Qi's feet, and suddenly felt that his own old Beijing cloth shoes looked shabby.

Tian Xiaoyi held back her laughter as she handed over the Kyoto Evening News. Squeezed between the advertisement columns were messages about a folk remedy for treating athlete's foot and a sale of a second-hand Forever bicycle.

Zhou Qi flicked the ash off his cigarette and said, "This sesame-sized piece of land only makes three thousand a year?"

"Ten dollars a day, no cheating." Li Moran pushed his gold-rimmed glasses.

"Give me a full-page color picture!"

Zhou Qi flipped open the newspaper and said, "From the headline to the center seam, it should be covered with Shengshi Tianxia Liquor. It should be printed to be as festive as a New Year picture."

Li Moran's glasses have slipped to the tip of his nose: "This... this is against the rules!"

He remembered the banner "Adhere to the truth and innovate" hanging in the president's office, and his Adam's apple rolled up and down.

Zhou Qi took out his passbook and slapped it on the front page of the Minsheng Morning Post: "Rules are made of paper, but money is made of iron."

The shouts of the popsicle vendors drifted in from the window, and the ceiling fan blew the pages of the passbook rustling. Tian Xiaoyi clearly saw Director Li swallowing his saliva, which was louder than the cicadas outside the window.

"You should call me comrade. It sounds more friendly." Li Moran sat down next to Zhou Qi and spread the notebook on his knees.

"Comrade, you are in charge of newspaper advertising. You should know that this is the golden age of newspapers. But if you don't think about reform..."

Zhou Qi flicked the ash from his cigarette, and smoke rose between the two of them.

"Change? Where does this come from?"

Li Moran sat up straight: "Which government agency doesn't read newspapers? Our Kyoto Evening News is among the top five in sales nationwide. Can you just eliminate it?"

Not to mention that he doesn't believe it, I'm afraid that few people in the country can agree with it.

“Everything has its ups and downs.”

Zhou Qi leaned back on the rattan chair and said, "Let's talk about weapons. The firearms replaced the swords and guns, and the automatic rifles replaced the single-shot rifles. Now that nuclear weapons have been invented, isn't this a new era?"

Li Moran touched his chin thoughtfully.

"As for the medium of writing, our ancestors first engraved characters on oracle bones, then inscribed on bells and tripods, and then on bamboo slips and silk books. Today's newspapers are only a hundred years old, so how can we dare to say that they will last for thousands of years?"

Zhou Qi tapped the coffee table with his fingertips, causing the celadon teacups to jingle.

"Then you mean..."

“We have to keep up with the times!”

Zhou Qi suddenly leaned forward and said, "Add some interesting stories to the news, and don't always hide the advertisements in a small space. Look at my wine advertisement."

He shook out the sample newspaper in his hand, and four golden characters "Prosperous World" appeared on the paper amidst a full page of ink-splashed landscape.

"A full-page ad? You must be kidding!"

Li Moran almost knocked over his teacup: "The front page headlines can't even take up the entire page, unless the two sessions are held..."

"Who said to use the news version?"

Zhou Qi had been prepared: "Each issue has a color page advertisement inserted, which does not take up too much space but still catches people's attention. Look at the product pictorials in department stores now, aren't they all the same?"

Li Moran flipped through the sample newspaper and pondered: "This needs the editor-in-chief's approval. In the past, extra pages were only added when there was a special edition..."

“Look at this design.”

Zhou Qi pulled out a blueprint, and the gilded wine bottle shone brightly among the peonies: "With color printing technology, it will be worthwhile for readers to collect it as a picture book. Besides, the advertising fee..."

He lowered his voice and reported a number, and Li Moran's pupils suddenly contracted.

The cicadas outside the window suddenly fell silent. The ceiling fan above my head was creaking, making the newspapers rustle.

"Didn't Mr. Lu Xun say that the first person who dares to try something new is a true warrior?

If we keep worrying about this and that, newspaper reform will always remain on paper.

Just think about it, if I open a brand column specifically for my wine, how could other merchants not be tempted when they see the effect?

By then, won’t advertising orders be lining up? "

Li Moran held the corner of the document for a long time without saying anything.

“Taking too big a step can really lead to problems.”

Zhou Qi tapped the table with his fingertips and said, "Well, first put a column advertisement at the bottom of my newspaper. The size can't be shabby, it has to be at least the size of two palms.

We will add a special edition on wine every Saturday, and only publish it once a week in the first month. We will gradually increase the amount when the effect is seen.”

Li Moran's eyes lit up. This compromise sounded reliable.

"If we do this, the advertising costs will increase several times."

"Money is not a problem. As long as the publicity is in place and the budget is sufficient." Zhou Qi took out a business card and turned it around.

"Senior, you may not know that Brother Qi has just placed an advertisement for five years on Jinling Radio Station." Tian Xiaoyi interrupted.

Zhou Qi coughed and interrupted the conversation: "We still need to consult the president for the specific plan, right?"

"Of course, as long as the president nods, the funds will be in place immediately." Zhou Qi pushed the business card over.

Li Moran left quickly with the information bag, and hurried footsteps were heard in the corridor.

"Brother Qi, will this method really work?" Tian Xiaoyi asked in a low voice.

“Even if the ad is stuck in the middle, you have to invest!”

Zhou Qi stared at the medals on the wall for the top five sales in the country: "As long as it's published in the newspaper, why would anyone worry that 'Prosperous World' wouldn't know about it?"

Forty minutes later, Li Moran led in a middle-aged man with graying hair on his temples.

"This is our president, Li Changjiang."

Zhou Qi looked at this pair of partners with similar features and had an idea in his mind.

"Xiao Li has explained the plan."

Li Changjiang adjusted his gold-rimmed glasses and said, "According to this specification, the cost is not the same as ordinary advertising. This old newspaper page..."

Li Changjiang tapped the cap of his pen on the contract. "Xiao Zhou, our newspaper can print tens of millions of copies every day. Our reputation of being one of the top five in China is not exaggerated."

He loosened the collar of his dacron shirt. The August ceiling fan could not stir the stagnant air in the conference room.

"Please tell me the number."

Zhou Qi placed the enamel pot on the conference table, and the tea stains left circles of water marks on the glass tabletop.

"Annual fee... 80,000?"

The president's tone was guilty. Zhang, the accountant in the corner, coughed violently. This price was more than three times the advertising fee for the state-owned pharmaceutical company.

Zhou Qi tapped his thumbs on the abacus beads. "President Li, is your typesetting machine printing gold foil?"

Seeing the sweat on the other party's forehead, he changed the subject: "But if you can do as I request, three special reports every week."

"Three phases?"

Li Changjiang poked a hole in the manuscript paper with his pen tip: "Then I have to open a special column for liquor!"

"Sixty thousand a year, ten years first."

Zhou Qi took out a passbook from his leather briefcase and said, "Six hundred thousand in cash. If you agree today, I'll have the bank transfer the money tomorrow."

With a clang, the intern editor in the back row knocked over the thermos.

In the early 1990s, it was rare to find a person with an annual income of 10,000 yuan. This young man asked for 600,000 yuan, which was enough to buy two floors of office building for the newspaper.

Li Changjiang took out a handkerchief to wipe the lens: "Five years, 280,000."

He glanced at the flood of Phoenix bicycles outside the window and suddenly felt that he should add a Santana to the company: "I'll leave you a space big enough for a tofu block on the column page..."

“Full page!”

Zhou Qi tapped the glass with his index finger: "From brewing technology to brand stories, give me eight pages in each issue."

He knows very well how much prices will rise in the next ten years, and signing a long-term contract now is equivalent to picking up prime advertising space for free.

Tian Xiaoyi was squatting in the corridor counting ants when she heard the president's suddenly changed tone of "deal" and the hissing sound of the pen tip scratching the paper was particularly harsh.