A Journey Through the Worlds of Film and Television.

Chapter 527 Orange 1st Generation Mobile Phone Launch Conference

After being named a three-good student in school, Zhu Xiaobei studied harder, did well in all his professional courses, and began to teach himself some legal knowledge and business foreign languages.

Everything you encounter in life is a fork in the road of destiny. How you choose and how you solve it will directly affect your subsequent life.

In 2005, Gionee hired King Liu as its spokesperson at a huge expense and invited director Feng to design the advertisements personally. The phrase “Golden Quality, Stand Out in the World” resounded throughout the country.

However, at this time, Gionee, like Bird before it, was immersed in advertising and marketing.

After tasting the sweetness brought by advertising and marketing, Gionee's boss Liu became even more addicted to it. He sponsored various TV dramas, sponsored variety shows, promoted online with all his strength, and opened stores everywhere offline.

At the same time, various OEM and copycat mobile phones began to flood the market. Mobile phones with dual SIM cards, dual standby, multiple speakers, and built-in marquees also began to appear in this year.

Foreign brands cut their prices to compete for the market, but Gionee’s successful marketing helped it to take the lead and its sales continued to grow.

The rest of the copycat mobile phones can be said to be a riot of power, each showing off its own magical powers.

This year, Orange Technology recruited a large number of professional talents, established relevant laboratories, and was also busy researching mobile phones.

At present, most domestic mobile phones are assembled machines, with chips, cameras, memory and other components purchased from abroad, connected together and added with a shell to form a mobile phone. Even Gionee is no exception.

There is no way around it. Domestic hardware really can’t keep up.

In fact, China's chips appeared very early, which can be described in one sentence: "Getting up early and catching up late."

As early as 1960, China had initially established a research and development and production system for the semiconductor industry. By 1965, it had developed the 65-type contact lithography machine. It can be said that at that time, China was at the same level as developed countries in the field of lithography machines.

In the following 20 years, China remained at the forefront of the chip industry. By 1985, it was only seven years behind foreign countries.

But by the end of the 80s, chip development had stagnated, and the theory of "it's better to buy than to research" prevailed.

The development of chips has always followed Moore's Law. The performance will be doubled every 18 months. Stagnation means falling behind, and the gap will become larger and larger.

Later, I realized the gap and started to catch up, but the results were not ideal.

It was not until around the millennium that Huaxia Chip set sail again and caught up.

It was not until 2002 that the successful development of "Loongson " began to break the dilemma of China's long-term dependence on imported chips to a certain extent.

After that, the number of companies researching chips began to increase gradually.

As of 2005, Chinese chips are still in the development stage and cannot be compared with foreign chips.

Therefore, Orange Technology still needs to purchase chips from abroad.

However, since we are all assembling computers, it depends on who is better at it.

Just like the third generation of mobile phones that came later, didn’t they also need to purchase chips and cameras from abroad?

In the mobile phone laboratory of Orange Technology, the chief engineer in charge of technology is reporting to Lu Cheng.

"Mr. Lu, according to our current R&D investment, the cost of mobile phones is gradually rising. If this continues, I'm afraid it will be difficult for us to compete with Gionee on price."

Lu Cheng waved his hand and said, "Who said we want to fight a price war with Gionee? We at Juzi pursue youth, fashion and cost-effectiveness, but this does not mean that we have to blindly cut costs and lower prices. If a product or a brand wants to survive for a long time, it must have excellent quality and establish a stable reputation.

You see, the current Gionee is the former Bird. Our benchmark is the big foreign brands such as Nokia, Motorola, Samsung, etc. We are not making low-end or cheap phones. You must remember that we are the regular army, the ace army, and we will fight the elite. Make the prototype as soon as possible, test it, and modify it. "

In the first half of 05, Orange launched the second-generation Tianlai MP3, second-generation MP4, Orange headphones, Orange mini speakers and other products, but its mobile phones have been constantly improving.

It was not until August that, after many revisions and tests, and after collecting numerous opinions and continuous improvements, the first generation of mobile phone produced by Orange Technology, Orange One, finally achieved results that satisfied Lu Cheng.

On August 2005, 8, Orange Technology announced a piece of news through Penguin Platform, Shanda Network, Orange Community, Orange Official Website, and many other media that Orange Technology will hold a press conference for the first generation of Orange mobile phones at Jinling International Expo Center on August 18. At that time, Lu Cheng, the founder of Orange Technology, will personally host the press conference.

As soon as the news came out, it immediately attracted the attention of major media. The city leaders and the leaders of the University of Tokyo called to inquire about the situation and prepared to watch the ceremony on site.

At the same time, Lu Cheng also invited all his relatives, friends, classmates and teachers from Southeast University to go to the scene together.

Not only that, Lu Cheng also asked the marketing department and the technical department to randomly draw places on the official website and major platforms and distribute tickets.

At this time, Lu Cheng, the founder of Orange, had already become famous and had accumulated a large number of fans with a variety of application software and products such as MP3, MP4, etc.

As the date of the press conference approaches, more and more fans from other places come to Jinling to attend the press conference of the Orange Generation.

On the morning of August 8, batches of Orange fans entered the venue one after another. Reporters from major media outlets had already occupied advantageous positions. Leaders from all parties also arrived one after another. The exhibition hall was packed and bustling.

Almost everyone who can attend the event has an Orange product in their hands, be it an MP3, MP4, or Orange headphones.

At 9:30 in the morning, as the countdown started on the big screen, many people couldn't help but count along.

“…6、5、4、3、2、1。”

As the big screen lit up, Lu Cheng, wearing a T-shirt, trousers and sneakers, appeared on the stage like a sunny and cheerful boy, and the audience cheered.

"I am Lu Cheng, the founder of Juzi Technology. Thank you all for coming to the Juzi Generation launch conference. Thank you!"

After he finished speaking, Lu Cheng bowed generously to the audience. The fans of Orange, who were mostly young people, immediately cheered loudly.

Especially those students from Tokyo University, all of them shouted Lu Cheng's name.

"Lu Cheng!"

"Senior!"

"I love you!"

After the atmosphere in the audience became quieter, Lu Cheng pressed his hands down and casually opened the PPT on the large screen behind him. The first thing that appeared on the screen was not the mobile phone, but the gate of Tokyo University.

“As many of you here know, I am still a student at the University of East China.”

As soon as Lu Cheng finished speaking, the students at the Dongda University cheered. The school leaders of Dongda University were also very pleased. The city leader couldn't help but say to the principal beside him: "Principal Li, your school really has an extraordinary student."

The old principal's face was full of wrinkles and he looked proud as he smiled.

Then, Lu Cheng began to talk about his own experience: "In 02, I received an admission letter from the University of Tokyo. Like many high school graduates, I was excited and nervous, and full of longing for college. At that time, my financial situation was not very good, and I even drew pictures for people on the streets of Jinling."

Then, a scene of Lu Cheng drawing for people in the square appeared on the PPT behind him.

Among the fans present, there were actually some who had asked Lu Cheng to paint for them. A young woman was seen holding up a painting with excitement on her face, and the people around her immediately cast envious glances at her.

“It’s been exactly three years since I started out painting in the square and am now standing on the stage bragging to you. I have used these three years to prove a fact: youth has infinite possibilities!”

There was thunderous applause from the audience, and the atmosphere became even more enthusiastic.

“Later, I entered the University of Tokyo and began to enjoy campus life. At the same time, I also started my entrepreneurial journey.”

At this point, an orange logo appeared on the screen.

"…Although I studied architecture, I started my career with computers. But I found that the Chinese input method on the computer was not easy to use, so I made my own Orange Input Method. When I wanted to learn foreign languages ​​well, I had Orange Translator, and then all kinds of translation software on the market dropped in price…

Someone asked me, you have achieved so much, why do you still want to take the risk of making mobile phones? This year, too many mobile phone brands have collapsed, the market has been occupied by foreign brands, and the prices are also high. "

Then, a table appeared on the big screen, listing the models, prices, functions and configurations of major foreign brands of mobile phones.

"Such a high price discourages many people who want to buy mobile phones. They worry about the quality of mobile phones purchased at low prices, but the price is too high if they want quality assurance. So, there is Juzi One.

When I started making mobile phones, I realized that mobile phones were not that expensive. These prices were actually very high. Foreign companies’ prices were all…”