Surprise! 300 points in the college entrance examination, specially recruited by the national team

Chapter 557 Borrowing Traffic

Lingyun Temple.

Shen Sangning received another call from Li Jingyu.

"Thank you, Sang Ning..." Li Jingyu thanked sincerely, "My father's problem has been solved."

"My mother divorced him and left all the property to my mother and me. He also gave me 30% of the company's shares. I am now the nominal chairman..."

Shen Sangning chuckled: "You called me not only to thank me, right?"

Li Jingyu was silent for a few seconds, then smiled apologetically: "Sang Ning, I really can't hide anything from you..."

"I...I do have something else that I would like to ask for your help."

"Tell me what I can do to help. I'll do my best." Shen Sangning said with a smile.

"I...I want to secure my position as chairman." Li Jingyu said firmly, "Our company mainly cooperates with major manufacturers to build our own brand and operate daily necessities."

"The business is not big, but it's not small either. We already have plans to go public."

“In terms of products, we absolutely guarantee quality and quantity.”

"But because of my father's incident, the company's brand and reputation have been affected to a certain extent."

"Some dealers have begun to waver and want to terminate the cooperation."

"People in the company were also in a state of panic. Although I was nominally the chairman, many people did not obey me."

"Sang Ning, after much thought and discussion with Zhao Binye, we decided to start a live broadcast business, and I will appear on camera to sell the products myself."

"You're the only one I know who knows more about live streaming. So... I want you to help me."

Shen Sangning thought for a moment and said, "It's feasible, but live streaming is not that simple. You need to be fully prepared. First, you have to determine the platform and style of the live streaming, and also plan the content and process of each live streaming."

Li Jingyu listened carefully and nodded: "Well, I have thought about these things, but I still have no idea how to do them."

Shen Sangning continued, ““You should select products that best represent your company’s characteristics and advantages. Also, the pricing strategy should be carefully designed to ensure profitability while being attractive enough.”

Li Jingyu frowned: "This is indeed very complicated, Sang Ning, can you tell me more about it?"

Shen Sangning smiled and said, "Of course. For example, when choosing products, you need to consider the target audience, market demand, competition, etc. In terms of price, you can use some promotional methods, such as limited-time discounts and buy one get one free, but you must also be careful not to lower the price too much, which will affect the brand image."

"There should also be interactive sessions during the live broadcast to answer viewers' questions and increase their sense of participation. At the same time, prepare some attractive words in advance to clearly convey the advantages of the product to the audience."

Li Jingyu's eyes flashed with worry: "But I've never done a live broadcast before, I don't know if I can do it well."

Shen Sangning encouraged: "Don't worry, you will get proficient after practicing a few times. And you need to show confidence and sincerity to make the audience believe in the products you recommend."

Li Jingyu took a deep breath and asked carefully, "Okay, I'll give it a try. By the way, Sang Ning, can you help me plan the first live broadcast?"

Shen Sangning chuckled: "This is your ultimate goal, right?"

Li Jingyu felt guilty and spoke in a weaker tone, "I'm sorry, Sang Ning, I really want to use your traffic..."

"If you want to make things difficult for me, forget it..."

Shen Sangning now has over 100 million fans online.

For every live broadcast, there are at least several million people online at the same time, and this is not even during prime time.

With the faith of many fans in Shen Sangning, as long as Shen Sangning is willing to help say a word, their products will be sold out instantly!

Li Jingyu is still very confident in the quality of his products. As long as the popularity of his products is increased, the reputation will naturally improve!

Shen Sangning raised her eyebrows slightly: "This is the first live broadcast, there is nothing to plan. Come to me with the samples!"

"Are you agreeing?" Li Jingyu looked out happily, looking at Zhao Bin standing beside her with excitement.

Zhao Bin was also very excited and kept saying, "That's great."

Li Jingyu quickly responded, "Sang Ning! Thank you! Thank you! I really don't know what to say. I will prepare the samples right away and come to see you tomorrow, Sang Ning."

The next day, Li Jingyu came to Lingyun Temple with bags of samples.

Shen Sangning looked at her nervous and expectant expression, smiled and said, "Don't worry, I'll take a look at them one by one."

Five minutes later, Shen Sangning selected more than ten samples from hundreds of samples.

"That's all! The rest, in terms of quality, price, and features, will be a little worse. It won't be very useful!"

Li Jingyu pursed her lips, "Ah..."

Shen Sangning picked up a shampoo, carefully examined the packaging and ingredient description, and then asked: "What is the main selling point of this shampoo? What kind of hair type is it targeted at?"

Li Jingyu quickly replied: "This shampoo is made with natural herbal essences. It can deeply cleanse the scalp and nourish the hair. It is suitable for all hair types."

Shen Sangning nodded: "But compared with those professional shampoo manufacturers, this product is still far inferior."

"Since I choose to help you, I have to be responsible to my fans." Shen Sangning joked, "Otherwise, they will scold me if they buy it back!"

"The more than ten items I selected are all commonly used household items with good quality. Now it depends on how you set the price."

Li Jingyu thought for a moment and said, "Sang Ning, my initial thought is that on the basis of ensuring a certain profit, the price should be lower than similar products on the market, so as to attract more consumers."

"For example, this thickened portable garbage bag has six rolls in a pack, 300 pieces. The market price is between 9 and 12 yuan, and we can sell it for 9.9 yuan."

Shen Sangning frowned and said, "Although this price is attractive to a certain extent, it is not outstanding enough. Since you want to open up the market through live broadcasting, you have to offer a more sincere price."

"Moreover, live streaming is different from online stores. The key is to make consumers feel that it is affordable and increase sales."

"I suggest, 19.9, three packs, 900 pieces in total, you can make money too."

Li Jingyu hesitated: "Will the profit be too low?"

Shen Sangning patiently explained: "In the early stage, we don't consider profits first, but build up reputation and market share. Once everyone recognizes your products, we will launch some high-end series later to increase profit margins."

Li Jingyu nodded, "Okay."

After deciding the price, Shen Sangning said, “During the live broadcast, you should not only introduce the advantages and price advantages of the product, but also show some comparisons of the effects of use, so that the audience can see the benefits of the product more intuitively.”

“Also, prepare some small gifts and randomly give them to viewers during the live broadcast to increase interaction and appeal.”

Li Jingyu wrote them down one by one.